Post by account_disabled on Mar 4, 2024 9:16:15 GMT
With too broad a target, has an enormous difficulty in positioning itself. Example of long tail long tail keywords The reason is quite simple: competition for the more general keywords is very high. Shall we give a trivial example? Let's take music . With the SEMrush keyword analysis tool we look at the search volume and results. 165,000 and 1.5 billion results. The competition is getting tough, isn't it? If we "extend" our queue a little , searching for rock music ,
We find a search volume of 4,400 and 38.1 million Japan WhatsApp Number Data results, not bad. Adding one more detail to the keyword, and searching for 70s rock music , we see that the numbers drop further: 390 search volume and 2.6 million results. Long tail keyword: analysis of traffic volumes This means there is less competing content . Of course, there are always many; I took a very generalist case to show the big differences in scope between simple and specific keywords.
So what does it mean to use long-tail keywords? Long tail keywords: not the best, but the first in your (micro)category Yes, I know, putting it that way is reductive. But this is the gist anyway. If your content on the web serves to sell something (a product, a service, a consultancy), the more specific it is, the more it will be found, recognized and perceived as unique. Al Ries and Jack Trout, authors of the now famous volume The 22 Immutable Laws of Marketing.
We find a search volume of 4,400 and 38.1 million Japan WhatsApp Number Data results, not bad. Adding one more detail to the keyword, and searching for 70s rock music , we see that the numbers drop further: 390 search volume and 2.6 million results. Long tail keyword: analysis of traffic volumes This means there is less competing content . Of course, there are always many; I took a very generalist case to show the big differences in scope between simple and specific keywords.
So what does it mean to use long-tail keywords? Long tail keywords: not the best, but the first in your (micro)category Yes, I know, putting it that way is reductive. But this is the gist anyway. If your content on the web serves to sell something (a product, a service, a consultancy), the more specific it is, the more it will be found, recognized and perceived as unique. Al Ries and Jack Trout, authors of the now famous volume The 22 Immutable Laws of Marketing.