Post by kmstfatema on Mar 5, 2024 5:13:43 GMT
By now, everyone knows that websites feed on content, even those with less experience in the sector: if you want to appear in Google search results you have to create content, day after day. However, there are some forms of content designed to never die , stay there and bring traffic to your site forever. Ladies and gentlemen, yes, I'm talking about evergreen content. Today I will focus on this topic and I will try to make you understand how to create effective ones. Let's go! What is evergreen content and how it helps you position your site what are the ever-green contents Yes, it's a little trip, I know. At this point you expected to get to the heart of the matter, but the basics are key. So we'll do a quick review (if you don't need it, just skip this paragraph!) and then we'll dive right into the actual guide. The definition of evergreen content An evergreen (i.e. an evergreen) is a content that is always current, with always updated information on a given topic.
Whatever topic your site talks about, there are certainly macro topics Germany Telegram Number Data that are there, like a limestone rock, and which are unlikely to lose importance. Any examples? Think about accountants. Tax regulations are constantly changing, but there are topics that are always relevant (for example guides to subsidized regimes, the choice of ateco codes and so on). Here, these are the evergreens. Why is evergreen content so important? Precisely because of their eternal relevance. These are pages, blog posts that will always attract the public and which, if studied well, are able to position your site. A few evergreen contents are enough (sometimes even just one) to bring traffic to your blog and therefore activate a series of micro-conversions within the same portal.
The characteristics of evergreen content what makes an article evergreen To last secula seculorum, an evergreen must simply be a complete content , it must be useful, forever (or almost). In fact, the following are particularly successful: The lists. The how-tos. The former tend to group the greatest number of questions on a given topic. The latter, on the other hand, tend to answer just one question , but they do so in an exact and precise way , guiding the user to the solution to the problem. How about we analyze some examples of evergreen content together? I chose two: the first, published right here on SEMrush, was one of the articles I consulted a few weeks ago. The second, however, is an article written by Simona Fiore , freelance copywriter of YourTarget, an agency for which I deal with content management. Let's see together how they are built. Example 1: SEMrush evergreens that are good for internal linking One of the pillars of the SEMrush blog: evergreen content on buyer personas The post I'm about to tell you about is an article written by William Sbarzaglia, a content that you absolutely must read if you want to know more about buyer personas. The post is essentially divided into blocks and each piece answers a different question.
Whatever topic your site talks about, there are certainly macro topics Germany Telegram Number Data that are there, like a limestone rock, and which are unlikely to lose importance. Any examples? Think about accountants. Tax regulations are constantly changing, but there are topics that are always relevant (for example guides to subsidized regimes, the choice of ateco codes and so on). Here, these are the evergreens. Why is evergreen content so important? Precisely because of their eternal relevance. These are pages, blog posts that will always attract the public and which, if studied well, are able to position your site. A few evergreen contents are enough (sometimes even just one) to bring traffic to your blog and therefore activate a series of micro-conversions within the same portal.
The characteristics of evergreen content what makes an article evergreen To last secula seculorum, an evergreen must simply be a complete content , it must be useful, forever (or almost). In fact, the following are particularly successful: The lists. The how-tos. The former tend to group the greatest number of questions on a given topic. The latter, on the other hand, tend to answer just one question , but they do so in an exact and precise way , guiding the user to the solution to the problem. How about we analyze some examples of evergreen content together? I chose two: the first, published right here on SEMrush, was one of the articles I consulted a few weeks ago. The second, however, is an article written by Simona Fiore , freelance copywriter of YourTarget, an agency for which I deal with content management. Let's see together how they are built. Example 1: SEMrush evergreens that are good for internal linking One of the pillars of the SEMrush blog: evergreen content on buyer personas The post I'm about to tell you about is an article written by William Sbarzaglia, a content that you absolutely must read if you want to know more about buyer personas. The post is essentially divided into blocks and each piece answers a different question.